Website Solutions Company

Print Media Marketing

Your source for business cards, brochures, rack cards, newsletters, email campaigns

Is print media still important to marketing? Marketing is a process where you introduce your product or service to others. If you don't market your business, how are your potential customers going to know you or your product exists? A good marketing plan consists of several forms of marketing in order to grow your brand. Print Media is one of the forms of marketing.

Print Media Services

Business Cards

Business Card Front Business Card BackWhy use business cards in this digital age when it seems like everyone has a digital device? Isn't the use of the traditional business card old-fashioned? The answer is, not really.

There are many reasons why you should have a business card that you can hand out to potential customers or business acquaintances. For instance, just because digital devices, such as smartphones are everywhere, that does not make it easier to give people your business contact information. Then, there are always those people who do not own a digital device, and if they do, some don't turn on their computer every day and some do not carry their cell phones with them. Even though you can email your information to someone, that means you have to get or have their email address and then send the data. Moreover, you have to depend on that person to actually download your business card, thus your information. Wouldn't it just be easier to hand someone a business card? Here are some other reasons why you need a business card:


  1. Business cards have no downtime. They don't depend on the Internet to be connected.
  2. Business cards provide a legitimacy to your business.
  3. Business cards can give you an opportunity to provide promotional opportunities. For instance, a business card can be a tear-off from a brochure you are handing out. That would be called a rip card.
  4. Business cards are a way to network with potential customers, clients, or business associates.

Brochures

Sample Brochure-front and backThis is a sample of a tri-fold brochure. Brochures are a great way to connect with your potential customers and strengthen your relationship with current customers. Brochures are a great way to show off your services or products and also grow your brand identity. Website Solutions Company will design your brochure, and with approval, get them printed and ready for use. This, along with other types of written material, websites, and other advertising, goes a long way in strengthening your brand.


Rack Cards

Rack Card SampleRack cards got their name from the fact that they fit into a standard brochure rack that holds 4x9-inch cards. Rack cards are an effective way to promote your business to potential customers. They can be displayed at locations where you think your customers will be: hotels, restaurants, business partners' offices, etc. You can also use a custom photo rack card as a postcard. Some businesses use several pages folded and stapled to form a book.

 

Newsletters

Newsletter ImageSending newsletters to your customers is a great way to engage your customers and build customer loyalty. We will be glad to help you by designing your newsletter with your brand in mind, and getting it ready for emailing, including formatting it for your email marketing campaigns.


Other Print Media

Print media is one of the oldest forms of advertising. The type and kind of media you use depends on your target audience and the message you want to convey. We can help you decide what the best form of advertising would be for you. Here are some other ways to target your audience:

  1. Newspapers
  2. Magazines
  3. Billboards
  4. Flyers

Sample Print Projects

We can assist you with a wide variety of print projects. Click here for an Adobe Reader pdf downloadable file of sample print projects available through Website Solutions Company.

Email Campaigns

MailChimp and Constant Contact are two email services we have used and recommend. MailChimp offers their service for free for less than 2,000 subscribers (email addresses. Constant contact is a paid service.

Email marketing efforts are evaluated on several criteria: bounce rate, delivery rate, click-through rate, sharing or forward rate, and most importantly the conversion rate, the number of recipients who take action by filling out your form or purchasing your product.

We will be glad to talk to you about these mail services and recommend the one that would be right for you.

Note: We strictly follow the CAN-SPAM laws as mandated by the Federal Trade Commission.

MailChimp LogoMailChimp is an email marketing program that gives you a number of easy ways for designing, sending, and saving your emails. It also helps you to track your results. MailChimp is an approved bulk mailer, so you can send an email to an unlimited number of recipients at one time. They also offer a wide variety of customizable templates and the option to design your own. You can install a sign-up form on your website which goes directly to MailChimp who saves your database and all the stats you want to capture.

Constant Contact LogoConstant Contact is another email marketing program. You can try it free for 60 days, after which the lowest price is $20 a month. They have drag and drop templates that you can use or design your own. Email messages can be sent automatically when you schedule them. When you add new contacts to your automated list, they'll start receiving a scheduled series of emails. You can set an email to be automatically sent for triggers like birthdays or a customer milestone, etc.


We are ready to answer any questions you have to help you grow your business!

Top