Search Engine Optimization & Marketing

Ask Us to optimize your website and business!

Search Engine Optimization image fileSearch Engine Optimization is the process of ensuring a website appears high on the list of results returned by a search engine, such as Google, Yahoo, Bing, etc. This effective process maximizes the number of visitors to your website. Search Engine Marketing is a form of internet marketing which promotes a website by increasing its visibility in search engine results pages (SERPs), primarily through paid advertising. SEO may be incorporated by modifying or rewriting website content, etc., to achieve a higher ranking in SERPs. Combining SEO and SEM effectively increases a website's online visibility.

SEO/SEM

Google Analytics

Google Analytics is a free web service offered by Google that tracks and reports website traffic. It is the most widely used web analytics service on the Internet. In addition, they also offer two additional subscription services called Google Analytics 360 and Google Analytics for Mobile Apps, which gather usage data from iPhone and Android apps.

Keyword Research

Keyword research is one of the most important procedures you can do to rank high in search engine results. After all, if you want people to see your website, it is imperative to have the right content and keywords for attracting the right customers. Keyword research can predict shifts in demand; help you respond to changing market conditions; and put the right content on your website to ensure potential customers reach your site when searching for particular products and/or services.

Content Writing

You need high-quality, relevant content on your website. Most businesses do not have the time or employees with the expertise to produce high quality content. This is where we come in. We can help by developing and integrating quality content to go along with your keywords and SEO/SEM. Additionally, we can assist with your blog posts, press releases, Facebook posts, editing your content and keeping it fresh and up to date. This is an ongoing service, as the search engines are continually looking for new content. It is a known fact that Google rewards websites that publish quality content frequently and regularly.

Paid and Free Ads

Paid ads are a really great way to attract more traffic to your site. It is a way to achieve additional exposure and/or generate leads for the services and products you offer. It can, however, become "costly."

There are also cost-free methods of advertising, such as on Facebook, Twitter, LinkedIn, Google Plus, etc. You can post information about what you do or the services you provide. Many businesses grow their customer base by doing this. Free advertising can be combined with paid advertising, such as boosting your posts through paid Facebook advertising.

 

 

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