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Ask Us How Facebook can help your Business

Facebook Logo Although Facebook is better known for finding old friends, playing games, uploading photos, and connecting and interacting with people, Facebook is another way to promote yourself, your organization, and better yet - your business. Facebook supports groups and fan pages, allowing businesses to effectively use Facebook as a vehicle for social media marketing.

The cost to create a Facebook profile for your business, hobby, or organization is free. Facebook also offers the option of creating an ad campaign for a small fee, similar to Google Adwords, that will be displayed on Facebook. This will help promote you even more. Boosting your pages is another inexpensive way to get your pages to others who have shown an interest before in your product, service, etc. However, instead of just boosting your Facebook ad, you need to make sure the ads are targeted to the right group of people and in the right area. This is called geo-targeting, so that your ad only appears to searches in your area.

More about Facebook

Marketing on Facebook helps your business build lasting relationships with people and find new customers. If you are a member of Facebook, have you noticed that some of the recent searches you have done on Google appear for you to re-look at in the Facebook ads. They are following your every move on the web. We do not tell you this to scare you. It just seems to be the way the web is going now, and businesses need to take advantage of this. What you are seeing is known as Remarketing/Retargeting. This has been made possible on Facebook due to a service started by the company back in 2012 called Facebook Exchange (FBX), which allows advertisers to target users with highly relevant ads based on their browsing habits.

Engaging Your Customers

There are several ways to engage your customers in Facebook:

  1. Boost your posts. Get more people to see and engage with your page posts.
  2. Use the page likes objective to promote your Facebook page. You can even create a slideshow to use as a video.
  3. Reach people near your business. Use the local awareness objective.
  4. Collect leads for your business.
  5. Increase brand awareness by reaching people who are more likely to pay attention to your ads.

Even though Facebook is used by thousands of every day people in all walks of life, you would think that it would be easy to use. Well, it is for the person who just wants to post messages and videos for friends, but for a business who wants to sell their products and services, it seems impossible to tackle as far as "How do I use Facebook for business?". We think this has to do with the fact that you are trying to run your business, and you don't have hours to study the "hows" and "whys" of it all. You do not have to worry, however, because if you want to take advantage of this business solution, we are here to help you every step of the way.